Having great music is just the beginning. You'll need to market, promote, and sell that music. The Analysis of Hype is your first step to understanding and unlocking the mysteries behind Facebook, YouTube, Twitter, Band Websites, and creating direct to fan relationships.
From the introduction…
There are all kinds of books that tell you everything you need to know. When you’ve run out of books, there are websites. If you’re too lazy to read what’s on the websites, you can watch YouTube videos. Too time consuming to watch videos? Don’t worry – there’re people tweeting advice to you. And if you can’t learn everything in 140 characters, give up now!
For every person “destined” to be a musician, there’s a company or product trying to convince you that they can make you a star. So many artists, desperate for a foothold in the industry, believe them! Thus millions of careers are born and killed in the same credit card billing cycle
Ch 4: What is Marketing, anyway?
Sometimes the best advice is also the hardest to follow. In the music industry, stupidity is one of your biggest adversaries. There’s always gonna be someone smarter than you with better ideas. The big difference is how your great music will get into the hearts and hands of the general public. This is precisely where most musicians give up and lead lives of quiet desperation.
Marketing isn’t about selling music. And marketing isn’t some abstract haziness that you’re not allowed to understand. It’s also not defined by how much money you spend or who you hire. But it’s specifically what got you to buy an iPhone, sign up for a Topspin account, or wait in line at 4 AM for some Black Friday special.